vs Popl
Popl is the GTM platform for lead capture. SG-BizCard is the follow-up engine for everyone else.
Popl owns enterprise event-lead capture — 2.5M users, iOS 4.8/97K ratings, best-in-class NFC hardware. We ship AI follow-up drafting at Pro tier ($5/mo annual) while Popl gates AI to Pro+ ($11.99/mo floor) — at less than half the price. Named Salesforce/HubSpot on our Business tier, vs Popl gating both to Teams (min 5 seats, $240/yr floor). Here is the honest comparison — with numbers.
No paid placement. Facts sourced from popl.co and public app stores. Verified 2026-04-22.
The 30-second verdict
Skim this. Decide. Move on.
Pick SG-BizCard if…
- You want AI follow-ups on the free or cheap tier
- You want transparent pricing without a "Request Pricing" form
- You need named CRM connectors without paying for Teams tier minimums
Pick Popl if…
- You run an enterprise event-lead-capture operation (their new focus)
- You want best-in-class NFC hardware alongside software
- You already run on their Enterprise Lead Capture (ELC) tier
Not decided? Read the criteria, then the full table below.
What to look for
Six things that actually matter.
Before you pick a digital business card, these are the criteria worth comparing. Read them, then scroll to the table — we grade each tool against the same checklist.
How you share
QR, link, Apple and Google Wallet pass, home-screen widget, NFC. The more channels a card supports, the less friction at the exchange.
Why it matters — Your recipient should not need a specific app or a physical card to accept your info. Multiple channels cover every context — trade show, coffee shop, remote call.
What happens after the exchange
Capture forms, CRM sync, and AI follow-up drafting. This is where 80% of leads go cold.
Why it matters — A digital card without a follow-up loop is just a vCard. The real wedge is whether the tool drafts a personalised reply before the lead forgets who you are.
Team workflows
Admin dashboard, lead routing, deal handoff, shared templates, and offboarding retention.
Why it matters — When reps leave, their contacts should stay. When a lead needs a specialist, handoff should be one click. Solo-focused tools skip all of this.
Integrations depth
Named Salesforce, HubSpot, Pipedrive connectors — not just CSV export. Public API, webhooks, Zapier for everything else.
Why it matters — Generic CSV export means manual work every week. Named connectors and a public API mean your card tool actually lives inside your sales stack.
Security and scale
SSO / SAML, SCIM, SOC 2, data residency, GDPR DPA.
Why it matters — Enterprise procurement will filter out anything without SSO and SOC 2. Even for SMB, single sign-on is the difference between "my team uses it" and "half my team forgot their password."
Pricing and value
Per-seat vs per-card pricing, what is gated at each tier, true cost at 10/50/200 seats, free-tier limits, transparency.
Why it matters — Headline prices and real prices often differ. Watch for AI or CRM features gated behind the top tier, per-card (not per-user) Business pricing, or Enterprise quotes hidden behind a form.
Head to head
SG-BizCard vs Popl, feature by feature.
Verified 2026-04-22 against popl.co
| Feature | SG-BizCard | Popl | Notes |
|---|---|---|---|
| How you share | |||
| Apple / Google Wallet pass | ✓ | ✓ | |
| Physical NFC card SKUPopl: separate hardware line (cards, tags, stickers) | ✕ | ✓ | Popl: separate hardware line (cards, tags, stickers) |
| What happens after the exchange | |||
| AI follow-up email draftingPopl: gated to Pro+ ($11.99/mo+). SG-BizCard: Pro tier at $7/mo (annual). | ✓ | ✓ | Popl: gated to Pro+ ($11.99/mo+). SG-BizCard: Pro tier at $7/mo (annual). source |
| AI contact enrichment | ✓ | ✓ | |
| AI scan of paper cards and badgesPopl badge scanner: Teams+ tier only | ◐ | ✓ | Popl badge scanner: Teams+ tier only |
| Team workflows | |||
| Cross-team lead routingPopl routing depth not publicly documented | ✓ | ◐ | Popl routing depth not publicly documented |
| Admin dashboard | ✓ | ✓ | |
| HRIS onboarding (Okta/Google Workspace/Workday)Popl: Okta SAML documented; others unclear | ◐ | ✓ | Popl: Okta SAML documented; others unclear |
| Integrations depth | |||
| Named Salesforce / HubSpot / Pipedrive / ZohoPopl: Teams tier only (min 5 seats, $240/yr floor). SG-BizCard: Business tier. | ✓ | ✓ | Popl: Teams tier only (min 5 seats, $240/yr floor). SG-BizCard: Business tier. |
| Public API / webhooksPopl: no public REST API documented | ✓ | ✕ | Popl: no public REST API documented |
| Zapier | ✓ | ✓ | |
| Security and scale | |||
| SSO / SAMLPopl: Okta at ELC tier only | ✓ | ◐ | Popl: Okta at ELC tier only |
| SOC 2Popl: no public SOC 2 status; popl.co/pages/enterprise returns 404 | ◐ | ✕ | Popl: no public SOC 2 status; popl.co/pages/enterprise returns 404 |
| SCIM | ✓ | ✕ | |
| Pricing and value | |||
| Transparent pricingPopl hides Teams/ELC pricing behind "Request Pricing" | ✓ | ✕ | Popl hides Teams/ELC pricing behind "Request Pricing" |
| AI on free/cheap tierPopl AI gated to Pro+ ($11.99/mo floor) | ✓ | ✕ | Popl AI gated to Pro+ ($11.99/mo floor) |
| Per-seat price at 10 seats (annual)SG-BizCard Business: ~$720/yr. Popl Teams: ~$480/yr (min 5 seats). | ✓ | ✓ | SG-BizCard Business: ~$720/yr. Popl Teams: ~$480/yr (min 5 seats). |
| Free tier availablePopl: no true free tier; cheapest is Pro $6.40/mo annual | ✓ | ✕ | Popl: no true free tier; cheapest is Pro $6.40/mo annual |
✓ = shipped · ◐ = partial / on roadmap · ✕ = not available. We flag partial rather than overclaim.
Honest moment
Where Popl wins.
If any of these is your #1 constraint, Popl is a reasonable choice. We'd rather tell you than watch you churn.
Mobile ratings + installed base
iOS 4.8 with 97k ratings — the strongest install base in the category. 2.5M users claimed.
GTM platform positioning
Popl repositioned to "the GTM platform for in-person lead capture" — if event lead capture is your primary use case, they have deeper product around that.
Why switch
Where SG-BizCard wins.
Four things Popl doesn't do, or gates behind a higher tier.
AI follow-ups on free tier
Popl gates AI to Pro+ ($11.99/mo). SG-BizCard exposes AI follow-up drafting from Pro ($5/mo annual).
Transparent pricing
Popl hides Teams and ELC pricing behind "Request Pricing." SG-BizCard publishes every tier on the marketing site.
Named CRMs at SMB tier
Popl forces you onto Teams tier ($240/yr floor, min 5 seats) just for native Salesforce/HubSpot. SG-BizCard ships them at Business.
Cross-team routing, not just admin
Popl has an admin dashboard but documented routing and handoff are thin. SG-BizCard builds the team workflow in.
Pricing, side by side
What you'll actually pay.
Annual pricing. Full tier breakdown lives on each company's pricing page.
- FreeSolo
- $0
- Pro1
- $5/user/mo (yr)
- BusinessTeam
- $6/user/mo (yr)
- EnterpriseEnterprise
- Custom
- Pro1
- $7.99/mo or $6.40/mo (yr)
- Pro+1 — AI unlocked
- $14.99/mo or $11.99/mo (yr)
- Teamsmin 5
- $5.00/seat/mo or $4.00/seat/mo (yr)
- ELC (Enterprise)—
- Custom — "Request Pricing"
Popl public pricing page hides Teams/ELC numbers; values pulled from third-party research and help center articles. Verified 2026-04-22.